Predictive healthcare
WHY OUR WORK WORKS >
↘️ Brand: TIWIT.Life
⬆️ Need: Media Strategy
🔄 An illustrative study for educative purposes
The CEO of TIWIT flew down to Kochi to meet us. In an hour, he decided we are the ones to build up their full media strategy for the launch year.
This start-up was entering the market of sharks. Predictive and preventive healthcare are cuss words to the existing medical industry.
We developed a full fledged plan for their social media - Instagram positioning aimed at the younger segment, that is newly wed, young mums, young dads. Facebook strategy was to garner trust among the older demographic.
Direct approach > We also handled the classic way - get into huge apartment complexes to offer DNA tests for sharper health analysis.
Videos > The focus of the communication package was videos. Busting myths, re-educating the mass on preventive medicine and so forth..
“You’re only as good as the people you hire.” –Ray Kroc












Busting the myth that home food is good food

