Legacy Jewellery
WHY OUR WORK WORKS >
↘️ Brand: TT Devassy Jewellery
⬆️ Idea: Modernise
🔄 An illustrative study for educative purposes
One of the finest clients we have worked with. Trusted by tens of thousands. True to their word. This is why their products are pure.
TT Devassy Jewellery is 83 years young. We say this because of the attitude of the top management.
We have an easy time working with them, because they knew riding on the wave of time made sense. They had to stand out as a legacy jewellery that understands the modern mind.
We named their new offerings:
Zora > The term we coined sounded ultra modern and yet mystical. They loved it.
Poyems > For their light weight jewellery, as it was delicate, modern, and poetic in design. They loved it.
Divo > Their diamond range was renamed to promote the glam quotient. Plus the term gave the oomph of royalty, of the divine feminine. They loved it all.
“A brand is a promise.
A good brand is a promise kept.” -Muhtar Kent
