Heart / Head
CASE STUDY > 01
↘️ Brand: Decathlon
⬆️ Idea: Brand Leap
🔄 An illustrative study for educative purposes
Emotional branding is more than just a marketing tactic—it taps into the core of what makes us human.
By appealing to a customer’s emotions, desires, and sense of self, it forges deep, lasting connections between people and brands.
Rather than simply pushing products, emotional branding fulfils fundamental human needs for belonging, purpose, and identity.
It’s about creating a brand that people don’t just use but feel a part of—one that resonates with their inner values and aspirations.
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” -David Brier






Traditional Approach - 2
Traditional Approach - 1
Shotstory Approach

